Marko Hurst

“User Experience By The Numbers” is my presentation I gave at JBoye Conferences Philadelphia 2010 on May 5th. This presentation shows how user experience (UX) professionals can start using web analytics to inform the experiences they design by focusing on Behavioral Metrics and using onsite search and SEO to inform site content for a better experience.

1) Behavioral Metrics – which are what I feel everyone, but especially UX folks should be focusing on. Behavioral Metrics actually capture and show a user’s behavior, which is in contrast to site and aggregate metrics (visits, visitors, page views, etc).

2) Content & Keywords – By understanding your visitors natural language  you can apply that knowledge to you site and improve your SEO, SEM, content, URLs, metadata, labeling, taxonomy, ontology, site navigation, etc.

Both of these methods are a huge step in the direction of leveraging both qualitative & quantitative data and is very easy to learn. GUARANTEE if you use these two methods it will have a MAJOR impact on improving the experiences you design.

Good luck & enjoy!

Earlier this year while speaking at eMetrics San Jose on the Emerging Metrics: Online Video Metrics panel, I was interviewed by Dr. Ralph F. Wilson of “Web Marketing Today”. The topic for the interview was “The Four Basic Online Business Models“, which was released today.

Models discussed in this interview:

• eCommerce – user purchases something
• Content – ad supported & subscription
• Self Service – cost savings
• Lead Generation – gathering of PII (Personally Identifiable Information)

Thank you to everyone who came to my talk at eMetrics Madrid I really enjoyed it, and Madrid wasn’t too bad either Thanks for all the positive Tweets.

You can view or download my presentation here eMetrics Madrid Site Search. And a special thanks to all of you who have already viewed my presentation you’ve gotten it noticed by the people at SlideShare who currently showcasing it on their Technology page. MUCHAS GRACIAS!!!

<div style=”width:425px;text-align:left” id=”__ss_1527487″><a style=”font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;” href=”http://www.slideshare.net/markohurst/marko-hurst-site-search-analytics-e-metrics-madrid” title=”Site Search Analytics eMetrics Madrid 2009″>Site Search Analytics eMetrics Madrid 2009</a><object style=”margin:0px” width=”425″ height=”355″><param name=”movie” value=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=markohurstsitesearchanalyticsemetricsmadrid-090603105621-phpapp01&stripped_title=marko-hurst-site-search-analytics-e-metrics-madrid” /><param name=”allowFullScreen” value=”true”/><param name=”allowScriptAccess” value=”always”/><embed src=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=markohurstsitesearchanalyticsemetricsmadrid-090603105621-phpapp01&stripped_title=marko-hurst-site-search-analytics-e-metrics-madrid” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”425″ height=”355″></embed></object><div style=”font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;”>View more <a style=”text-decoration:underline;” href=”http://www.slideshare.net/”>presentations</a> from <a style=”text-decoration:underline;” href=”http://www.slideshare.net/markohurst”>Marko Hurst</a>.</div></div>