Marko Hurst

“User Experience By The Numbers” is my presentation I gave at JBoye Conferences Philadelphia 2010 on May 5th. This presentation shows how user experience (UX) professionals can start using web analytics to inform the experiences they design by focusing on Behavioral Metrics and using onsite search and SEO to inform site content for a better experience.

1) Behavioral Metrics – which are what I feel everyone, but especially UX folks should be focusing on. Behavioral Metrics actually capture and show a user’s behavior, which is in contrast to site and aggregate metrics (visits, visitors, page views, etc).

2) Content & Keywords – By understanding your visitors natural language  you can apply that knowledge to you site and improve your SEO, SEM, content, URLs, metadata, labeling, taxonomy, ontology, site navigation, etc.

Both of these methods are a huge step in the direction of leveraging both qualitative & quantitative data and is very easy to learn. GUARANTEE if you use these two methods it will have a MAJOR impact on improving the experiences you design.

Good luck & enjoy!

This was my talk give the NYC UPA. It discusses what I call ” Designing Outcomes”, which is a type of ‘backcasting’ that I’ve found works better than other methods I’ve used for determining what steps need to be taken to achieve a specific goal. It does this by starting out with your desired outcome, end state, and moving backwards to the present.

For an example and tool to use this technique download the excel worksheet which shows a real client example from a women’s hair care line from a few years ago.