Marko Hurst

Earlier this year while speaking at eMetrics San Jose on the Emerging Metrics: Online Video Metrics panel, I was interviewed by Dr. Ralph F. Wilson of “Web Marketing Today”. The topic for the interview was “The Four Basic Online Business Models“, which was released today.

Models discussed in this interview:

• eCommerce – user purchases something
• Content – ad supported & subscription
• Self Service – cost savings
• Lead Generation – gathering of PII (Personally Identifiable Information)

To inspire those attending the 2009 Washington DC eMetrics Marketing Optimization Summit to think even more about Metrics & Optimization I am offering a FREE 30 minute Search Analytics consultation to ANY company that is in attendance*.

I was the Keynote speaker on Search Analytics at eMetrics Madrid in June and will be again at eMetrics Mexico in November. I will be moderating all 3 of the “Data Delving” tracks and the “Conversion Clinic” with Bryan Eisenberg on Oct 21, please stop by and say hi.

Who can benefit from this offer? Everyone. You!
Already have a search engine? Thinking about getting a search engine? Want to learn more about search analysis / analytics? Then contact me ASAP to take advantage of this great offer.

This is a custom consultation, not a stock presentation. Depending on your needs we may cover…

• What search KPIs should you be measuring and why?
• How to incorporate search into your business strategy
• What reports provide you with the best analysis to gain the greatest insights
• Learn qualitative & quantitative analysis techniques to provide the most complete user model possible
• Search engine optimization strategies
• How search data can inform and improve your taxonomy, ontology, SEO, SEM, metadata, information architecture, and more
• More…

I look forward to hearing from you.

* Legalize
Consultations are on a first come first serve basis. The amount of responses will determine the timing to schedule your consultation. Also depending on the number of responses this offer can end at any time. Only ONE free consultation is offered PER COMPANY. The “golden ticket” qualifier is that someone from your company must be in attendance at eMetrics DC 2009 and contact me about this offer prior to Nov 1 2009.

A very short presentation, actually an excerpt from my talk at the NYC UPA in Feb, on why designers, clients, & UX folks alike need to STOP treating ‘brand websites’ as such and instead understand the 4 basic online business models to improve design, the experience, & show ROI EVEN IF YOU DON’T SELL ANYTHING!!!!

Thank you to everyone who came to my talk at eMetrics Madrid I really enjoyed it, and Madrid wasn’t too bad either Thanks for all the positive Tweets.

You can view or download my presentation here eMetrics Madrid Site Search. And a special thanks to all of you who have already viewed my presentation you’ve gotten it noticed by the people at SlideShare who currently showcasing it on their Technology page. MUCHAS GRACIAS!!!

<div style=”width:425px;text-align:left” id=”__ss_1527487″><a style=”font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;” href=”http://www.slideshare.net/markohurst/marko-hurst-site-search-analytics-e-metrics-madrid” title=”Site Search Analytics eMetrics Madrid 2009″>Site Search Analytics eMetrics Madrid 2009</a><object style=”margin:0px” width=”425″ height=”355″><param name=”movie” value=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=markohurstsitesearchanalyticsemetricsmadrid-090603105621-phpapp01&stripped_title=marko-hurst-site-search-analytics-e-metrics-madrid” /><param name=”allowFullScreen” value=”true”/><param name=”allowScriptAccess” value=”always”/><embed src=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=markohurstsitesearchanalyticsemetricsmadrid-090603105621-phpapp01&stripped_title=marko-hurst-site-search-analytics-e-metrics-madrid” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”425″ height=”355″></embed></object><div style=”font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;”>View more <a style=”text-decoration:underline;” href=”http://www.slideshare.net/”>presentations</a> from <a style=”text-decoration:underline;” href=”http://www.slideshare.net/markohurst”>Marko Hurst</a>.</div></div>

This was my talk give the NYC UPA. It discusses what I call ” Designing Outcomes”, which is a type of ‘backcasting’ that I’ve found works better than other methods I’ve used for determining what steps need to be taken to achieve a specific goal. It does this by starting out with your desired outcome, end state, and moving backwards to the present.

For an example and tool to use this technique download the excel worksheet which shows a real client example from a women’s hair care line from a few years ago.