Marko Hurst

“User Experience By The Numbers” is my presentation I gave at JBoye Conferences Philadelphia 2010 on May 5th. This presentation shows how user experience (UX) professionals can start using web analytics to inform the experiences they design by focusing on Behavioral Metrics and using onsite search and SEO to inform site content for a better experience.

1) Behavioral Metrics – which are what I feel everyone, but especially UX folks should be focusing on. Behavioral Metrics actually capture and show a user’s behavior, which is in contrast to site and aggregate metrics (visits, visitors, page views, etc).

2) Content & Keywords – By understanding your visitors natural language  you can apply that knowledge to you site and improve your SEO, SEM, content, URLs, metadata, labeling, taxonomy, ontology, site navigation, etc.

Both of these methods are a huge step in the direction of leveraging both qualitative & quantitative data and is very easy to learn. GUARANTEE if you use these two methods it will have a MAJOR impact on improving the experiences you design.

Good luck & enjoy!

My presentation that I gave to the NY Content Strategy Group on 9/24/09. The presentation covers how you can use search data to improve you content: metadata, taxonomy, ontology, copy, headlines, SEO, SEM, and more.

A very short presentation, actually an excerpt from my talk at the NYC UPA in Feb, on why designers, clients, & UX folks alike need to STOP treating ‘brand websites’ as such and instead understand the 4 basic online business models to improve design, the experience, & show ROI EVEN IF YOU DON’T SELL ANYTHING!!!!