My presentation that I gave to the NY Content Strategy Group on 9/24/09. The presentation covers how you can use search data to improve you content: metadata, taxonomy, ontology, copy, headlines, SEO, SEM, and more.
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30Sep
Tags: content, content strategy, copy, metadata, ontology, search, search analysis, searh analytics, SEM, SEO, taxonomy
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11JunAB & Multivariate testing, Key Performance Indicators (KPI), Monetization Models, Segmentation & Targeting, Site Optimization, Web Analytics No Comments
A very short presentation, actually an excerpt from my talk at the NYC UPA in Feb, on why designers, clients, & UX folks alike need to STOP treating ‘brand websites’ as such and instead understand the 4 basic online business models to improve design, the experience, & show ROI EVEN IF YOU DON’T SELL ANYTHING!!!!
Brand Websites Must Die!View more OpenOffice presentations from Marko Hurst.Tags: AB & Multivariable Testing, brand, business models, content, ecommerce, education, Key Performance Indicators (KPIs), kpi, lead generation, online business models, Segmentation & Targeting Segmentation, Site Optimization, support
