25Nov
The prototype encompasses a new logo, buttons, and an always visible left-hand column. To get in on Google’s prototype test for search results go to www.google.com and paste the following in to the URL search box (don’t forget to refresh or reopen the browser):
javascript:void(document.cookie=”PREF=ID=20b6e4c2f44943bb:U=4bf292d46faad806:TM=1249677602:
LM=1257919388:S=odm0Ys-53ZueXfZG;path=/; domain=.google.com”);
Note: REMOVE THE BREAK LINE FROM THE CODE, i.e. EVERYTHING ON ONE LINE. You may have to sign out of all Google accounts to make this work.
When you’re in you’ll see the following:
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New Google Search Engine Prototype page
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Tags: code, design, Google, prototype, Search Engine Results Page (SERP), SERP
26Oct
Earlier this year while speaking at eMetrics San Jose on the Emerging Metrics: Online Video Metrics panel, I was interviewed by Dr. Ralph F. Wilson of “Web Marketing Today”. The topic for the interview was “The Four Basic Online Business Models“, which was released today.
Models discussed in this interview:
- eCommerce – user purchases something
- Content – ad supported & subscription
- Self Service – cost savings
- Lead Generation – gathering of PII (Personally Identifiable Information)
Tags: Dr. Ralph F. Wilson, emetrics, Interview, Key Performance Indicators (KPIs), San Jose, speaking, web marketing today, wilson web
05Oct
To inspire those attending the 2009 Washington DC eMetrics Marketing Optimization Summit to think even more about Metrics & Optimization I am offering a FREE 30 minute Search Analytics consultation to ANY company that is in attendance*.
I was the Keynote speaker on Search Analytics at eMetrics Madrid in June and will be again at eMetrics Mexico in November. I will be moderating all 3 of the “Data Delving” tracks and the “Conversion Clinic” with Bryan Eisenberg on Oct 21, please stop by and say hi.
Who can benefit from this offer? Everyone. You!
Already have a search engine? Thinking about getting a search engine? Want to learn more about search analysis / analytics? Then contact me ASAP to take advantage of this great offer.
This is a custom consultation, not a stock presentation. Depending on your needs we may cover…
- What search KPIs should you be measuring and why?
- How to incorporate search into your business strategy
- What reports provide you with the best analysis to gain the greatest insights
- Learn qualitative & quantitative analysis techniques to provide the most complete user model possible
- Search engine optimization strategies
- How search data can inform and improve your taxonomy, ontology, SEO, SEM, metadata, information architecture, and more
- More…
I look forward to hearing from you.
* Legalize
Consultations are on a first come first serve basis. The amount of responses will determine the timing to schedule your consultation. Also depending on the number of responses this offer can end at any time. Only ONE free consultation is offered PER COMPANY. The “golden ticket” qualifier is that someone from your company must be in attendance at eMetrics DC 2009 and contact me about this offer prior to Nov 1 2009.
Tags: analysis, Analytics, Analytics 2.0, consultation, Consulting, DC, emetrics, free, Key Performance Indicators (KPIs), search, Site Optimization, What is Web Analytics?
30Sep
Last week I spoke in Washington DC to the US EPA on my book Search Analytics and one of my co-speakers was Tony Byrne of CMS WATCH. Two key things I had to say was that 1) User Experience & Web Analytics should come closer together and 2) that while you can obtain search data from a server log, it’s very messy and not the easiest to look at and that most of the major web analytics tools that utilize page tags for data gathering do NOT have the ability to capture your internal search data.
Tony took those a step further in his article “Aligning Web and Search Analytics” and discusses what he feels needs to happen with Web Analysts and Marketers first. Read what Tony had to say here.
Tags: cms watch, cmswatch, EPA, search, Search Analytics, tony byrne
30Sep
My presentation that I gave to the NY Content Strategy Group on 9/24/09. The presentation covers how you can use search data to improve you content: metadata, taxonomy, ontology, copy, headlines, SEO, SEM, and more.
Tags: content, content strategy, copy, metadata, ontology, search, search analysis, searh analytics, SEM, SEO, taxonomy
