28May
A short and sweet – only a 20 minutes – talk that I gave at Henry Stewart DAM 2010 last week.
When it comes to onsite (enterprise) search engines these days there is a misperception and an over reliance on using algorithms or algorithmic search only to serve search results. With the exception of good eCommerce sites I don’t think I’m too far off when I say that the results you get blows chunks – serve irrelevant results – on most sites. So is all lost? Are we doomed to bad search and forced to browse forever? No, of course not. The solution is not another peice of technology, it’s something we’re all (or should be) familiar with – taxonomy.
Let me break it down as simple as I can…
IF YOU WANT TO SERVE MORE RELEVANT RESULTS , HAVE BETTER FINABILITY OF CONTENT, AND GREAT RETURN ON INFORMATION (ROI) YOU WILL LEVERAGE TAXONOMIC SEARCH!
A bit dramatic? Sure, but I needed to make a point.
If you use taxonomic search properly I GUARANTEE (as a consultant and being Sicilian I RARELY ever do that) you will get better more relevant results. Guaranteed.
Recap:
- Stop relying entirely on an algorithm to deliver search results
- Start leveraging metadata & taxonomies to deliver MORE relevant search results
Enjoy and good luck with achieving better search results!
Tags: algorithm, algorithmic search, DAM, Henry Stewart, metadata, ontology, search, semantic search, Speaking Engagement, taxonomic search, taxonomy
05Oct
To inspire those attending the 2009 Washington DC eMetrics Marketing Optimization Summit to think even more about Metrics & Optimization I am offering a FREE 30 minute Search Analytics consultation to ANY company that is in attendance*.
I was the Keynote speaker on Search Analytics at eMetrics Madrid in June and will be again at eMetrics Mexico in November. I will be moderating all 3 of the “Data Delving” tracks and the “Conversion Clinic” with Bryan Eisenberg on Oct 21, please stop by and say hi.
Who can benefit from this offer? Everyone. You!
Already have a search engine? Thinking about getting a search engine? Want to learn more about search analysis / analytics? Then contact me ASAP to take advantage of this great offer.
This is a custom consultation, not a stock presentation. Depending on your needs we may cover…
- What search KPIs should you be measuring and why?
- How to incorporate search into your business strategy
- What reports provide you with the best analysis to gain the greatest insights
- Learn qualitative & quantitative analysis techniques to provide the most complete user model possible
- Search engine optimization strategies
- How search data can inform and improve your taxonomy, ontology, SEO, SEM, metadata, information architecture, and more
- More…
I look forward to hearing from you.
* Legalize
Consultations are on a first come first serve basis. The amount of responses will determine the timing to schedule your consultation. Also depending on the number of responses this offer can end at any time. Only ONE free consultation is offered PER COMPANY. The “golden ticket” qualifier is that someone from your company must be in attendance at eMetrics DC 2009 and contact me about this offer prior to Nov 1 2009.
Tags: analysis, Analytics, Analytics 2.0, consultation, Consulting, DC, emetrics, free, Key Performance Indicators (KPIs), search, Site Optimization, What is Web Analytics?
30Sep
Last week I spoke in Washington DC to the US EPA on my book Search Analytics and one of my co-speakers was Tony Byrne of CMS WATCH. Two key things I had to say was that 1) User Experience & Web Analytics should come closer together and 2) that while you can obtain search data from a server log, it’s very messy and not the easiest to look at and that most of the major web analytics tools that utilize page tags for data gathering do NOT have the ability to capture your internal search data.
Tony took those a step further in his article “Aligning Web and Search Analytics” and discusses what he feels needs to happen with Web Analysts and Marketers first. Read what Tony had to say here.
Tags: cms watch, cmswatch, EPA, search, Search Analytics, tony byrne
30Sep
My presentation that I gave to the NY Content Strategy Group on 9/24/09. The presentation covers how you can use search data to improve you content: metadata, taxonomy, ontology, copy, headlines, SEO, SEM, and more.
Tags: content, content strategy, copy, metadata, ontology, search, search analysis, searh analytics, SEM, SEO, taxonomy
04Jun
Thank you to everyone who came to my talk at eMetrics Madrid I really enjoyed it, and Madrid wasn’t too bad either 
Thanks for all the positive Tweets.
You can view or download my presentation here eMetrics Madrid Site Search. And a special thanks to all of you who have already viewed my presentation you’ve gotten it noticed by the people at SlideShare who currently showcasing it on their Technology page. MUCHAS GRACIAS!!!
<div style=”width:425px;text-align:left” id=”__ss_1527487″><a style=”font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;” href=”http://www.slideshare.net/markohurst/marko-hurst-site-search-analytics-e-metrics-madrid” title=”Site Search Analytics eMetrics Madrid 2009″>Site Search Analytics eMetrics Madrid 2009</a><object style=”margin:0px” width=”425″ height=”355″><param name=”movie” value=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=markohurstsitesearchanalyticsemetricsmadrid-090603105621-phpapp01&stripped_title=marko-hurst-site-search-analytics-e-metrics-madrid” /><param name=”allowFullScreen” value=”true”/><param name=”allowScriptAccess” value=”always”/><embed src=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=markohurstsitesearchanalyticsemetricsmadrid-090603105621-phpapp01&stripped_title=marko-hurst-site-search-analytics-e-metrics-madrid” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”425″ height=”355″></embed></object><div style=”font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;”>View more <a style=”text-decoration:underline;” href=”http://www.slideshare.net/”>presentations</a> from <a style=”text-decoration:underline;” href=”http://www.slideshare.net/markohurst”>Marko Hurst</a>.</div></div>
Tags: 2009, emetrics, Key Performance Indicators (KPIs), madrid, spain, speaking
