Earlier this year while speaking at eMetrics San Jose on the Emerging Metrics: Online Video Metrics panel, I was interviewed by Dr. Ralph F. Wilson of “Web Marketing Today”. The topic for the interview was “The Four Basic Online Business Models“, which was released today.
Models discussed in this interview:
Tags: Dr. Ralph F. Wilson, emetrics, Interview, Key Performance Indicators (KPIs), San Jose, speaking, web marketing today, wilson web
A very short presentation, actually an excerpt from my talk at the NYC UPA in Feb, on why designers, clients, & UX folks alike need to STOP treating ‘brand websites’ as such and instead understand the 4 basic online business models to improve design, the experience, & show ROI EVEN IF YOU DON’T SELL ANYTHING!!!!
Tags: AB & Multivariable Testing, brand, business models, content, ecommerce, education, Key Performance Indicators (KPIs), kpi, lead generation, online business models, Segmentation & Targeting Segmentation, Site Optimization, support
Any questions you may have regarding the presentation or on this or any other topic just drop me a line.
Tags: AB & Multivariable Testing, Analytics, Analytics 2.0, Author, Designing Outcomes, Key Performance Indicators (KPIs), NYC UPA, Qualitative, Quantitative, Search Analytics, Segmentation & Targeting Segmentation, Site Optimization, Speaking Engagement, UX
