Marko Hurst

Earlier this year while speaking at eMetrics San Jose on the Emerging Metrics: Online Video Metrics panel, I was interviewed by Dr. Ralph F. Wilson of “Web Marketing Today”. The topic for the interview was “The Four Basic Online Business Models“, which was released today.

Models discussed in this interview:

• eCommerce – user purchases something
• Content – ad supported & subscription
• Self Service – cost savings
• Lead Generation – gathering of PII (Personally Identifiable Information)

A very short presentation, actually an excerpt from my talk at the NYC UPA in Feb, on why designers, clients, & UX folks alike need to STOP treating ‘brand websites’ as such and instead understand the 4 basic online business models to improve design, the experience, & show ROI EVEN IF YOU DON’T SELL ANYTHING!!!!

This was my talk give the NYC UPA. It discusses what I call ” Designing Outcomes”, which is a type of ‘backcasting’ that I’ve found works better than other methods I’ve used for determining what steps need to be taken to achieve a specific goal. It does this by starting out with your desired outcome, end state, and moving backwards to the present.

For an example and tool to use this technique download the excel worksheet which shows a real client example from a women’s hair care line from a few years ago.