Search Analytics: Conversations with Your Customers
A book in progress by Louis Rosenfeld & Marko Hurst. Publisher: Rosenfeld Media. Anticipated publication date: 2010
Raise your hand if you’ve ever encountered a search engine that, well, sucked? That’s a lot of hands going up around the world. Sucky search happens for any number of reasons, but it essentially comes down to a lack of understanding of what to do with the data. This issue is only compounded if you are not a quant-jock, e.g. someone not trained in statistics. Or is it?
While the field of Search Analytics has been overshadowed by it big brother, Web Analytics, the heart of the issue is that even the quant-jcks don’t know how to apply the rich user data they are provided. And if that’s the case what is a user experience professional supposed to do? Well, worry no more. Louis & I are here to help. In our book we not only show you what & how to perform search analysis, but what questions to ask your friendly neigborhood quant-jocks to inform your own decision making.
Learn how to apply Search Analytics and use your visitor’s Natural Language to inform and improve your:
- Information Architecture
- Taxonomy
- Ontology
- Metadata
- SEO
- SEM
- Visual Design
- Products / services
- Content Strategy
