Earlier this year while speaking at eMetrics San Jose on the Emerging Metrics: Online Video Metrics panel, I was interviewed by Dr. Ralph F. Wilson of “Web Marketing Today”. The topic for the interview was “The Four Basic Online Business Models“, which was released today.
Models discussed in this interview:
- eCommerce – user purchases something
- Content – ad supported & subscription
- Self Service – cost savings
- Lead Generation – gathering of PII (Personally Identifiable Information)
