Marko Hurst

• 11Jun

  Brand Sites Must Die!

  AB & Multivariate testing, Key Performance Indicators (KPI), Monetization Models, Segmentation & Targeting, Site Optimization, Web Analytics

  A very short presentation, actually an excerpt from my talk at the NYC UPA in Feb, on why designers, clients, & UX folks alike need to STOP treating ‘brand websites’ as such and instead understand the 4 basic online business models to improve design, the experience, & show ROI EVEN IF YOU DON’T SELL ANYTHING!!!!

  Brand Websites Must Die!

  View more OpenOffice presentations from Marko Hurst.

  Posted by Marko Hurst @ 16:45

  Tags: AB & Multivariable Testing, brand, business models, content, ecommerce, education, Key Performance Indicators (KPIs), kpi, lead generation, online business models, Segmentation & Targeting Segmentation, Site Optimization, support

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