A very short presentation, actually an excerpt from my talk at the NYC UPA in Feb, on why designers, clients, & UX folks alike need to STOP treating ‘brand websites’ as such and instead understand the 4 basic online business models to improve design, the experience, & show ROI EVEN IF YOU DON’T SELL ANYTHING!!!!
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11JunAB & Multivariate testing, Key Performance Indicators (KPI), Monetization Models, Segmentation & Targeting, Site Optimization, Web Analytics No CommentsBrand Websites Must Die!View more OpenOffice presentations from Marko Hurst.
Tags: AB & Multivariable Testing, brand, business models, content, ecommerce, education, Key Performance Indicators (KPIs), kpi, lead generation, online business models, Segmentation & Targeting Segmentation, Site Optimization, support
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04JunKey Performance Indicators (KPI), Site Optimization, Site Search Analytics, Web Analytics No Comments
Thank you to everyone who came to my talk at eMetrics Madrid I really enjoyed it, and Madrid wasn’t too bad either
Thanks for all the positive Tweets.You can view or download my presentation here eMetrics Madrid Site Search. And a special thanks to all of you who have already viewed my presentation you’ve gotten it noticed by the people at SlideShare who currently showcasing it on their Technology page. MUCHAS GRACIAS!!!
<div style=”width:425px;text-align:left” id=”__ss_1527487″><a style=”font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;” href=”http://www.slideshare.net/markohurst/marko-hurst-site-search-analytics-e-metrics-madrid” title=”Site Search Analytics eMetrics Madrid 2009″>Site Search Analytics eMetrics Madrid 2009</a><object style=”margin:0px” width=”425″ height=”355″><param name=”movie” value=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=markohurstsitesearchanalyticsemetricsmadrid-090603105621-phpapp01&stripped_title=marko-hurst-site-search-analytics-e-metrics-madrid” /><param name=”allowFullScreen” value=”true”/><param name=”allowScriptAccess” value=”always”/><embed src=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=markohurstsitesearchanalyticsemetricsmadrid-090603105621-phpapp01&stripped_title=marko-hurst-site-search-analytics-e-metrics-madrid” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”425″ height=”355″></embed></object><div style=”font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;”>View more <a style=”text-decoration:underline;” href=”http://www.slideshare.net/”>presentations</a> from <a style=”text-decoration:underline;” href=”http://www.slideshare.net/markohurst”>Marko Hurst</a>.</div></div>
Tags: 2009, emetrics, Key Performance Indicators (KPIs), madrid, spain, speaking
