This was my talk give the NYC UPA. It discusses what I call ” Designing Outcomes”, which is a type of ‘backcasting’ that I’ve found works better than other methods I’ve used for determining what steps need to be taken to achieve a specific goal. It does this by starting out with your desired outcome, end state, and moving backwards to the present.
For an example and tool to use this technique download the excel worksheet which shows a real client example from a women’s hair care line from a few years ago.
