Today I signed a book deal with Rosenfeld Media to co-author a book with Lou Rosenfeld – Site Search Analytics: Conversations with Your Customers.
The book will attempt to bring together what both authors feels is missing from both the UX and Analytics practices, namely each other. UX could take a few lessons from analytics and vise versa. What we see, is a world where the ‘what and why’, i.e. quantitative and qualitative, collide, to not only bring together a much richer and more cohesive understanding of your customers/users, but also to effectively tie your strategy to execution, which in turn will help you create and design better experiences.
Due out in 2009.
Related:
Expansion on the above: Hello. My Name is…
Interview with Lou Rosenfeld: e-consultantcy
